Meanwhile, in Geneva
October 2026
September brought a Rolex with a calendar, four Daytonas sold for charity, a Cartier record in Hong Kong and an old name back on the shelves. None of it was for us, which has never stopped anyone from looking.
Meanwhile, in Geneva
Every month, the real ones do something expensive. We take notes from a respectful distance. News from the side of the hobby with serial numbers, waiting lists and sales associates who remember your name, admired the way you admire a sunset: from far away, slightly squinting, pretending we could afford the view. Consider it a postcard from the boutique.
Meanwhile, in Geneva
September 2026
August, allegedly the quiet month: new watches, a jewellery-box jackpot, a lakeside week of appointments and two brands changing owners. We watched it all from the cheap seats.